Puri

Puri is a fictional hard seltzer brand I developed for a design challenge, crafted to celebrate natural ingredients and deliver both a satisfying taste and a genuine smile. My objective was to create a comprehensive brand collateral system for a community-driven beverage company that places health and transparency at its core. The primary logo’s typography is thoughtfully designed around the brand’s secondary mark, the distinctive Puri smile, establishing a cohesive and memorable visual identity.